Proper marketing is all about developing a solid strategy to reach customers. The problem is that very few companies have actual editorial calendars. Here are some common excuses:
- It’s too much to keep up with.
- There’s no time to organize it.
- Who’ll oversee it?
- Sharing the editorial calendar puts too many cooks in the kitchen.
I say that an editorial calendar is a phenomenal tool for delegating content writing. Everyone knows what’s going to be published and when it will be published.
What Is An Editorial Calendar?
It doesn’t have to be anything complicated. There are even apps designed to help with sharing calendars and assigning writing tasks.
Depending on the size of your business, your editorial calendar can simply be an Excel spreadsheet or a notepad you keep near you. It doesn’t have to be complicated. It just has to be a reminder of what to publish, when to publish it, and why you’re publishing the thing your writing.
An Editorial Calendar Saves Time In The Long Run … And Time is Money
Raise your hand if you remember making outlines in high school for writing assignments. Ok, this is the internet, so I can’t really see if your hand is raised. I will bet that everyone remembers.
Not only is your editorial calendar a visual representation of the content that’s to come, but it also allows you to edit something before it’s out there for the world to see.
Ever Had A Great Idea After Hours?
You know you have been in the shower or standing over the stove making dinner and this fantastic idea just POPS in your head. It’s the same for your team as well. By implementing an editorial calendar, everyone that you make it available to can contribute. You put your ideas with their ideas and end up with the best idea ever!
Plan & Research, Write & Edit, Optimize & Publish, Engage with Audience
We’ve talked about social media funnels and engaging with customers to grow your audience in previous posts. The editorial calendar helps you organize content to attract customers so you have more time to engage with your audience. Isn’t it great to have one thing that takes care of the first 3 states of content marketing?