60% of People Worldwide
As of January 2020, there are 3.8 BILLION people around the world who have at least one social media account. There are 4.8 BILLION people who use the internet in some way. That amounts to 60% of the entire world’s population.
Obviously, you’re not trying to reach 60% of the world’s population. Your social media marketing should have a defined target audience. That’s where a lot of companies mess up some.
Let’s Fix The Oopsie
Often the companies that I help think of social media posting as the last resort. They know it’s important but feel it isn’t important right now. The big focus is on the website’s blog. In fact, a lot of companies will hire content managers whose sole job is to ensure content is posted to the website on a daily basis. Posting content is great, but if it’s not for a properly defined audience, it’s falling on deaf ears … well, eyes.
I have spent years perfecting writing skills. Then, I took every marketing course there was at college. My career has also centered around marketing … in one way or another.
The Tools I Use
Plan: I can put together a detailed and personalized editorial calendar that will allow you to use in-house writers to develop content at specified times.
Write: I provide reader-friendly content using the Flesch writing scale. You’ll get content with more than 90% active voice. You choose the article size (300 words, 1000 words, or more) and I will write it. Always Typing can also review your current content and revamp it so there will be consistency of voice and ensure that it’s all unified across your platforms.
Review: I use a number of content review methods (including Grammarly) to ensure content is error-free.
Optimize: All of the content you get from Always Typing will be SEO optimized with appropriate categories, tags, meta descriptions, and keyword phrases.
Publish: You can add me as an editor to the content section of your website and/or social media and I can publish directly OR I can send your content in a Word document for you to publish. Most clients add me as an editor.
Analyze: Via Google Analytics, HubSpot, Google Search Console – to keep track of visitors, traffic sources, demographics, returning visitors, page rankings, bounce rates, shares, and more.Let's Get Started